Leica is in my eyes the most prestigious camera company on the market. I lust to wrap my hands around one of their bodies due to their superior looks, ergonomics and innovative marketing. ( But I havn’t done so yet because of the price tag attached ) They’re kinda like the ferarri of the camera world. They recently ran a series of billboard advertisements promoting the S2 medium format DSLR and V-Lux 1. The billboards were quite unique in that they were individually made to show the wall they were placed on, with the details of the wall blown up to highlight the 12x optical zoom of the V-Lux 1 and the 37.5 megapixel sensor of the S2. Its very creative. I like!